Seems like Sony didn't either, since it plans to disable several of the app's key features along with the entirety of Maps In order to utilize these features however, your Vita must be connected to a wifi "hotspot".

Near is the social networking app on the PS Vita System that allows you to check in to real life locations and pick-up and or leave gifts for other gamers to find and use in their games. See their party status, recent activities, trophy collection, recently played games, and their profile. Please note that this is not a suggestion to lie about your date of birth.

Ok, what it means for real-life people is that the location address and map features of Near will also no longer work. You may also "drop" packages like a mod-nation map all over the world so if you drop a package and someone finds it, they can download what you dropped.