Customer Insight. Playing with Something that Runs:

Gender and the DJ Battle". Jeremy Ratnam has been a local radio personality for over 22 years now. The DJ software interprets changes in the playback speed, direction, and position of the timecode signal and manipulates the digital files it is playing in the same way that the turntable manipulates the timecode record.

If you are a woman, starting and growing a business can present many unique hurdles. They often have large jog wheels and pitch controls to allow DJs to manipulate the playback of digital files for beatmatching similar to how DJs manipulate vinyl records on turntables.